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BizReport : Loyalty Marketing : September 04, 2007
Send them like Beckham
What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year?
The answer is David Beckham, the British superstar soccer player. Such is the impact of the famous addition to the U.S. sports scene that fans flocked to the website in their hundreds of thousands to keep track of the celebrity’s progress. Unique visitor numbers soared 117 percent in July, 2006, to just over a million.
The build up in traffic began in January when LA Galaxy officially announced David Beckham’s five year contract. Just over 800,000 people visited the soccer league website in January, 2007, 252 percent up on December 2006.
“David Beckham’s impact on the MLS league’s official website has been enormous," said Bob Ivins, EVP of International Markets at comScore. "The player has single handedly doubled the number of visitors to mlsnet.com versus this time last year, which let’s not forget was a World Cup year."
Tags: David Beckham, LA Galaxy, website traffic
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