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BizReport : Trends & Ideas : September 17, 2007
Platform could explain how campaigns are doing
Do you ever wonder if your ad campaign is performing at it's peak? Do you want to know how to make a campaign perform better online? A new offering from Organic, a digital communications agency, could hold the answers in a new platform that offers an assessment of online ad campaigns.
Marketers can find out exactly how Organic feels the campaign is running and will even get a second opinion on how to make the campaign perform better.
James Kim, vice president of strategy for Organic said, "What we're really doing is focusing on taking some of the kinds of work we've been doing for existing clients, the strategy work, and productizing it to some degree."
Users can choose from three basic services: how to better target a users, how to better use emerging Web 2.0 services in campaigns and assist marketers in creating a better overall approach to digital advertising.
"Clients are at very different stages of what we characterize as this new media quotient," said Kim. "Companies have shifted spending and feel like they're staying abreast of the medium and the ways it's changing, but it's changing even faster than it has been traditionally. And to stay abreast of that they need key inputs."
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