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BizReport : Research : September 07, 2007
OPA re-designs and re-launches website
The Online Publishers Association has re-designed its website to expand the content and enhance the usability.
News, commentary and research findings for the online publishing industry, has long been available from the Online Publishers Association’s (OPA) website. A recent re-design and re-launch has made the wealth of online media information easier to search.
The revamped website's search results are split in to easy reference groups – industry search, industry news, OPA research, OPA newsletters, OPA press releases, news about the OPA and OPA web pages.
"As a trade association, our mission is to advance the business interests of online content sites and be a resource for the advertising community, the press, the government and the public as a destination for research and information about online publishing," said Pam Horan, president of OPA. "The impetus for the re-design was to continue to enhance the site to make it easier to get access to more comprehensive research and news."
While much of the content is available to non-members a members-only area will be added in the near future.
Tags: Online Publishers Association, OPA, website
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