BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Law & Regulation : September 17, 2007

New ruling on meaning behind "continue" button

Simply providing a link to your website’s terms and conditions, and positioning it above the “continue” button, has been ruled as a satisfactory practice by the U.S. Court of Appeal.

by Helen Leggatt

As a result of a legal case in which True.com were being sued by a user for gender-discrimination, came a ruling from the U.S. Court of Appeal that check-boxes aren’t necessary when asking for user confirmation that the terms and conditions had been read. By clicking on a “continue” button, users are deemed to have read and understood any terms and conditions.

However, not everyone in the industry believes omitting check-boxes is a good idea. They argue that, by asking a user to check a box, that user is actively demonstrating their agreement.

Others argue that the wording on the button should be “I agree” instead of “continue”, thus alerting the user to the purpose of the link.

"I guess it doesn't matter what the button says,” said BNA Managing Editor Thomas O’Toole in his blog, “so long as the user is on notice that clicking the button indicates agreement to a contract that has been mentioned – but not necessarily displayed – prior to presentation of the button."

Tags: continue button, terms and conditions, U.S. Court of Appeal

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.

http://www.bizreport.com/2007/09/new_ruling_on_meaning_behind_continue_button.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.