News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
MySpace launches mobile platform
The Internet's top social network is launching a new, mobile space. The move could solidify MySpace's place in the social realm, much like Google has been crowned the king of the search realm.
The platform allows users to post to blogs, upload pictures, interact with friends, send mail and other social functions all from a mobile phone or handheld device. It is free to users and ad-supported. Fox Interactive Media (FIM), which oversees MySpace, has several more initiatives in the works for the coming months.
"Accessing the Internet from a mobile phone will soon be as common as text-messaging and voice calling, and it's FIM's goal to deliver these new free, ad-supported experiences," said John Smelzer, senior vice president and general manager of mobile at Fox Interactive.
According to the most recent report from Nielsen//NetRatings, MySpace has solid control of the social space, logging more than 60 million unique users in August. That is a 23% increase year over year. Researchers also found that social networking teens who are exclusive users of MySpace spend about 331 minutes online in the social space per month. Users who exclusively use competitor Facebook spend only about 74 minutes online in the social space per month.
- Report: Desktops still lead online spending
- Video ad campaigns with subtitles outperform in brand awareness
- Two-thirds of ad execs Google prospective employees
- 61% of brand content on Snapchat is video
- Survey: Trust influences more consumers to share information
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- New service alerts marketers when competitors air new TV ads
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...