Marketers may benefit from one-stop ad shop

Digital Grit is a search marketing agency while Temel is a creative and branding shop and Relevant Noise is a social media firm. The three together create a formidable grouping that would give advertisers the ability to create campaigns of all sorts for use on several different online platforms without losing the main message in the translation of several different creative resources. Though so far the mobile realm is out of reach for clients, mobile marketing efforts will soon be offered to advertisers.

CEO Dan Lynn said (via MediaPost), "Clients want to leverage the whole Internet for great, measurable results--not worry about which channel or service works best. . .[T]hey want to work with someone who can pull it all together - strategy, creative, direct response, tech development and analytics - and be excellent at them all."

One-stop-shops such as this one are a help for marketers who are just getting started. It is somewhat simpler to create campaigns and keep the message fluid in one shop rather that creating one campaign for search, another for social networks and another viral campaign.

Tags: online advertising, online marketing