BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing : September 10, 2007


Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage?

by Helen Leggatt

neiman%20marcus%20logo.gifDespite 39 bricks-and-mortar stores across the U.S., Neiman Marcus generates much of its sales income via the Internet. So valuable and attractive is their online audience that they are using YouTube’s homepage to showcase the first of several four-minute clips promoting the brand. Some reports put the cost of frontpage exposure on YouTube in the region of quarter of a million dollars per day.

So, why YouTube?

Firstly, studies show that the site attracts above average numbers of users in the 25-54 age range (44.2% vs 33.8%), and that those users are more likely than the average surfer to earn $100,000 or more per household (24.8% vs 23.4%). In July this year, YouTube attracted 44.2 million users.

Secondly, YouTube is joining Google in becoming an everyday source of reference. "Like with anything, you hear people in meetings say, 'Did you see the thing on YouTube?'" said Ginger Reeder, Neiman’s VP of corporate communications, via AdAge. "And if it starts to permeate our consciousness, we can only assume it's in our customers' as well."

Tags: Nieman Marcus, video advertising, YouTube

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2007/09/luxury_retailer_celebrates_centenary_on_youtube.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.