How to targets users at home, work and play

Advertisers who think they can only target users in one place - at home, at work or in a social setting - should think again. SeeSaw Networks has created a workshop series that will teach marketers how to target users at any point during their day.

by Kristina Knight

Called Life Pattern Marketing, the series focuses on how to better engage the increasingly mobile user base through mobile devices, laptop computers or even traditional advertising methods. By placing messages at certain times or in certain formats and then increasing or decreasing the frequency according to the campaign timeframe, the creators say advertisers will gain brand recognition and hopeful increase sales.

"People’s awareness of an ad correlates with the venue it is in, their mind set at the time, whether they recently saw the ad somewhere else, and the social interactions at that venue,” said Monte Zweben, chairman of SeeSaw Networks. “For example, a short, attention-grabbing ad for a new sporty automobile appearing on a digital screen in the elevator at a workplace can be reinforced by a longer, more detailed ad on a screen in a golf cart that enlists an enthusiastic discussion among the weekend golfing foursome.”

The presenters have already created several life-pattern profiles that advertisers can use to get started.