Google, Microsoft take the search war mobile

In the past week, Google has offered AdWords and AdSense to mobile advertisers. Now comes word that MSN and Sprint have developed two new search applications for mobile marketers that could change the way ads are viewed.

by Kristina Knight

The first platform is a location-aware service that uses the GPS information in most handsets to locate a mobile searcher, and geographically target ads and business information (location and phone number) to their handsets when a search query is performed.

The second platform is a voice-activated search function that allows users to simple speak into their mobile to perform a search query. The search results will be on-screen.

Standard data charges apply for both applications.

A recent report from the Kelsey Group has mobile driving search past the $1 billion revenue mark by 2012. Mobile search is expected to bring in $33 million this year.

By creating more user friendly search applications, advertisers will likely see an even greater revenues from their search campaigns.

Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group said, “Given the relatively high spend levels, we believe advertisers will continue to look into innovative solutions, including mobile, that demonstrate a clear ROI on ad spend.”