Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : September 19, 2007
GoFresh to launch new mobile ad platform
The world's first mobile - social advertising network is set to be launched in just a few days by GoFresh's itsmy.com mobile network. The platform offers advertisers the ability to target several different types of ads to mobile consumers.
"Don't book channels, reach people on their mobile phones," said Sabine Irrgang, COO Gofresh. "To make advertising a success on mobiles, ads have to be relevant for the user and targeted for the brands."
The platform will give social marketers an outlet to reach consumers via their mobile devices. It offers mobile ad outlets like banners and click-to-call as well as in-game advertisements, WAP-site branding and even mobile television options. Advertisers can also advertise on user's personal content downloads, which is a great way to contextually target ads to an interested consumer base.
During the launch phase, advertisers will gain access to advertise on the more than 600,000 mobile Internet homepages already created within itsmy.com's mobile social network. Advertisers can choose three different ad types to reach consumers - such as a combination of mobile video, background images and banner ads.
In July itsmy.com signed up its 500,000th user, a sign that the mobile social network is really taking off. The platform offers users the ability to communicate and connect with other mobile users. With the popularity of social networking, it is a simple step to see that mobile social networking will also be a huge deal for online advertisers.
The platform will launch next week during the MIXX and OMMA conventions.
Tags: mobile marketing, mobile social marketing, social marketing
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.