Gamers turn to online peers for vehicle buying advice

Delving into the automobile buying trends of online gamers, a joint study by Ziff Davis and ConStat revealed that this demographic depends on online research and advice from their peers when it comes to buying a new vehicle.

Based on responses from 53 percent of the 18-34 age bracket, the most prevalent age group of gamers, 25 percent from 35-44, and 22 percent from those aged 45 and above, the study found that a third of all gamers gave advice on purchasing a vehicle. Nearly two-thirds, 63 percent, had given advice about purchasing a particular make or model.

Other findings include:

- Nearly three-quarters of gamers own 2 or more vehicles
- Gamers want technologically advanced vehicles and would consider paying extra for MP3 plug-in (72 percent), GPS (61 percent) and surround sound (59 percent).
- The majority of gamers own American-made cars, however, nearly 80 percent plan on buying an import for their next car.
- Environmentally-friendly vehicles are on the list of must-haves with 36 percent intending to make their next purchase a hybrid.

Tags: automobiles, online gamers, peers