BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing : September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings.

by Helen Leggatt

facebook%20logo.gifWhile both Facebook and MySpace attract around a fifth of the U.K.’s online audience, Facebook has overtaken MySpace when it comes to the number of unique visitors. In August, 2007, MySpace had 6.4 million and Facebook 6.5 million.

“Three months ago I predicted Facebook would catch MySpace in September this year but it’s continued phenomenal growth meant it only took until August to achieve this feat,” said Alex Burmaster of Nielsen//NetRatings. “This is particularly extraordinary considering that at the end of 2006 Facebook was one fifth the size of MySpace.”

Facebook also topped the list of social networking sites on which U.K. users spent the most time in August, chalking up 991 million minutes compared with Bebo’s 600 million and MySpace’s 540 million.

Facebook was not, however, the fastest growing social networking site in the U.K., despite being up 541 percent from December, 2006, through August, 2007. A relative newcomer, Perfspot.com, that had no visitor figures available until April this year, has since grown by 756 percent.

Meanwhile, reports are circulating that Microsoft is after a stake in Facebook.

Tags: Facebook, MySpace, PerfSpot.com, social networking, U.K.

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.

http://www.bizreport.com/2007/09/facebook_takes_top_spot_in_the_uk.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.