European management lacks Web 2.0 understanding

Over 300 respondents from 7 major European countries took part in a recent study by infrastructure software vendor BEA Systems. The results found that over half, 57 percent, of businesses were keen to be educated about the business benefits of Web 2.0 technologies.

Nearly a quarter weren’t using Web 2.0 technologies due to their lack of control over content, and 20 percent cited security concerns.

Senior management in Scandinavian countries were those with the least knowledge of Web 2.0 technologies – 83 percent of Norwegian and 69 percent of Swedish businesses surveyed admitted a lack of understanding.

"So many things come under the Web 2.0 banner like MySpace and Facebook, that many companies say 'how can we really apply that to us'," said BEA's Matt Davies. "It is a challenge to place this new exciting technology in an enterprise structure – I would always say make sure you have a sure foundation in place before you deliver on this."

Tags: Europe, survey, Web 2.0 technologies