Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : September 27, 2007
Changes ahead for MSN Live Search
Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market.
Microsoft has some catching up to do in the U.S. search market. Its share fell last month to 11.3 percent, down from 12.3 percent in July. During the same period, Google’s market share increased slightly to 56.5 percent from 55.2 percent.
The ongoing changes will see MSN Live Search results being displayed in a web page format. Various types of search such as business, product or celebrity orientated subjects may return "instant answers" and/or additional, relevant information such as prices, images, video, user review snippets and ratings will also be displayed.
By improving the engagement of existing Microsoft Live Search site users they hope to increase usage, said Satya Nadella, corporate vice president of Microsoft’s Search and Advertising Platform Group.
Search results are increasingly moving away from lists of links and updates. Google recently added additional photos, videos and even book excerpts while Ask.com completely transformed into Ask3D.
Tags: Ask.com, Microsoft Live Search, search engine, search results
Subscribe to BizReport
Latest Headlines
- Report: Mobile maps draw in users
- Should you rethink your gaming mindset?
- AdBrite opens to behavioral targeting
- 1 in 5 shop online in the U.K.
- Intrusive ads (still) annoy consumers
- What's the difference between Gen X and Gen Y?
- Hitwise: MySpace leads social networks but Facebook is growing faster
- Study: Teens buy online but prefer reality to the virtual world
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.