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BizReport : Research : September 21, 2007
Canadians get their news online
The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc.
While the U.S. newspaper industry is experiencing a downturn in circulation, among other things, Canadian newspapers and their readerships remain stable.
"The industry is actually enjoying a period of relative stability at a time when, in the United States, you're seeing some fairly sizable drops in circulation and ad revenues," said Globe and Mail publisher Phillip Crawley. "Our industry is not in the same kind of trouble."
What appears to be the case is that consumers are reading the newspaper websites as a supplement to, and not instead of, the printed version. That said, 47 percent of Canadians still read a printed newspaper every day, and almost three-quarters peruse the printed version at least once a week.
Tags: Canada, circulation, online newspaper, printed newspaper, readership
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