AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions.

by Helen Leggatt

aol%20logo.jpg Advertising.com, Tacoda, ADTECH and Third Screen Media are just some of the recent AOL acquisitions being integrated to become what is being called Platform A.

Platform A heralds the final stage in “AOL's transition from an access business to a global, ad-supported Web company,” according to a recent release. AOL’s impressive line-up of third-party websites, together with their own web properties, will reach over 90 percent of the domestic online audience, according to comScore.

"With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL websites," said Randy Falco, AOL chairman and chief executive.

AOL isn’t alone in looking for extended ad reach. The likes of Yahoo, Microsoft and Google have all recently made acquisitions for this reason.