Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : September 18, 2007
AOL introduces Platform A, new ad network
On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions.
Advertising.com, Tacoda, ADTECH and Third Screen Media are just some of the recent AOL acquisitions being integrated to become what is being called Platform A.
Platform A heralds the final stage in “AOL's transition from an access business to a global, ad-supported Web company,” according to a recent release. AOL’s impressive line-up of third-party websites, together with their own web properties, will reach over 90 percent of the domestic online audience, according to comScore.
"With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL websites," said Randy Falco, AOL chairman and chief executive.
AOL isn’t alone in looking for extended ad reach. The likes of Yahoo, Microsoft and Google have all recently made acquisitions for this reason.
Tags: advertising network, AOL, online advertising, Platform A
Subscribe to BizReport
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.