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BizReport : Search Marketing : September 24, 2007


AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.

by Helen Leggatt

The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page. Those sites that are most likely to be penalized by the changes are:

- Data collection sites that offer free gifts, subscription services etc., in order to collect private information.

- Arbitrage sites that are designed for the sole purpose of showing ads.

- Malware sites that knowingly or unknowingly install software on a visitor’s computer.

Other websites that will attract low landing page quality scores include “get rich quick” schemes, comparison shopping, travel aggregators and ebook websites with ad overload. A new FAQ has been posted by the AdWords team.

"If we receive user complaints about ads for the types of websites listed above, the advertisers of those websites may not be allowed to continue running AdWords ads," read the AdWords blog entry, posted by a member of the “Inside AdWords Crew”.

Tags: AdWords, landing page, quality score










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