BizReport : September 27, 2007 Archive

September 27, 2007 Archive

Research | September 27, 2007

Internet popular with hobbyists

A telephone survey conducted earlier this year, as part of the Pew Internet and American Life Project research, found that a large percentage of Internet users look for information on their hobbies online. >>

Search Marketing | September 27, 2007

Changes ahead for MSN Live Search

Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market. >>

Social Marketing | September 27, 2007

Bud.tv flat but it won't be scrapped

Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet. >>

Advertising | September 27, 2007

Exponential offers advanced targeting

Creating a great ad is the first step but without proper targeting, those ads will not reach the right consumer. Exponential is hoping to help marking with an advanced targeting mechanism offered through ad network Tribal Fusion. >>

Search Marketing | September 27, 2007

comScore launches qSearch for France, UK

Online marketers may soon be getting more from one analytics firm. Following the launch of comScore's qSearch in the US, the metrics firm has launched similar platforms in both the UK and in France. >>

Trends & Ideas | September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. >>