BizReport : September 25, 2007 Archive

September 25, 2007 Archive

Research | September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>

Social Marketing | September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings. >>

Search Marketing | September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>

Research | September 25, 2007

Targeted surveys impact sales

Simply cold calling users who logged on to a website or requested information is not the way to go. According to a recent report from Marketing Sherpa, integrating online surveys to the mix will impact advertisers ROI. >>

Advertising | September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online space as we move into 2008. >>

Research | September 25, 2007

Survey: women own more gaming consoles

Don't forget women when it comes to targeting gamers. According to a recent survey from JWT, women actually own more gaming consoles than men. >>