BizReport : September 24, 2007 Archive

September 24, 2007 Archive

Research | September 24, 2007

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>

Research | September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Search Marketing | September 24, 2007

AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. >>

Research | September 24, 2007

eMarketer: Pharmaceutical spend will reach $2.2 billion

Pharmaceutical marketers should pay more attention to the Internet. That, according to a recent eMarketer forecast, which speculates that by 2011 pharmaceutical ads will bring in about $2.2 billion. >>

Advertising | September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains - in categories like Internet advertising - and some large declines - in categories like newspaper advertising. >>

Research | September 24, 2007

Report: Internet is perfect for gadget-crazed consumers

Whether they are researching or actually purchasing, the vast majority of American consumers turn to the Internet to fill their gadget habit. According to a recent eMarketer report, American consumers are spending about $1,200 each year on new gadget purchases or upgrading past purchases. >>