BizReport : September 20, 2007 Archive

September 20, 2007 Archive

Email Marketing | September 20, 2007

Email marketers improving customer experience

Email marketers are, on the whole, improving their customers’ experience, according to research by Silverpop. However, there’s room for improvement. >>

Mobile Marketing | September 20, 2007

Google, Microsoft take the search war mobile

In the past week, Google has offered AdWords and AdSense to mobile advertisers. Now comes word that MSN and Sprint have developed two new search applications for mobile marketers that could change the way ads are viewed. >>

Mobile Marketing | September 20, 2007

Study: Boomers aren't far behind the Mobile curve

You've probably seen the commercial by now - a grandmother is texting a friend, using the family's mobile minutes and speaking in code just like her young granddaughter. That ad isn't far from the truth according to a recent study from InsightExpress. >>

Search Marketing | September 20, 2007

Google continues to lead in the search wars

Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than 25%. >>

Research | September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>

Advertising | September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>