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BizReport : September 18, 2007 Archive

September 18, 2007 Archive

Social Marketing | September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>

Ecommerce | September 18, 2007

Online travel industry adapts to consumer wants

With more consumers turning to online resources to plan vacations and daytrips, it is no wonder that travel websites are among the early adopters of features that consumers really want. According to a recent report from Tealeaf, online travel sales will reach $142 billion this year. >>

Research | September 18, 2007

Transaction problems cause consumers to abandon website

Bad customer service and problems during online transactions are causing customers to go directly to the competition, according to a recent study conducted by Harris Interactive for Tealeaf Technology Inc. >>

Research | September 18, 2007 U.S.'s fastest growing website

Christian-oriented websites are cropping up all the time, but recently strives have been made by religious websites to move in to the online social and video space. >>

Research | September 18, 2007

Study: Boomers increasingly turn to PC, phone

Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to their computers and phones to find product information. >>

Research | September 18, 2007

Research Advisory Board tapped by IAC

In their efforts to make the online ad space more user friendly - for advertisers and for consumers - the Interactive Advertising Bureau has created a new board to help create audience measurement guidelines. >>

Advertising | September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>