BizReport : September 17, 2007 Archive

September 17, 2007 Archive

Advertising | September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

E-commerce | September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Mobile Marketing | September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Law & Regulation | September 17, 2007

New ruling on meaning behind "continue" button

Simply providing a link to your website’s terms and conditions, and positioning it above the “continue” button, has been ruled as a satisfactory practice by the U.S. Court of Appeal. >>

Trends & Ideas | September 17, 2007

Platform could explain how campaigns are doing

Do you ever wonder if your ad campaign is performing at it's peak? Do you want to know how to make a campaign perform better online? A new offering from Organic, a digital communications agency, could hold the answers in a new platform that offers an assessment of online ad campaigns. >>

Advertising | September 17, 2007

Real estate publisher to target affluent consumer base with ad network

Real estate publishing giant Network Communications and Godengo, an online advertising network, are collaborating a new ad network that will target affluent consumers interested in the housing market. >>

Social Marketing | September 17, 2007

Social network allows for user validation

As more users - and advertisers - sign on with social networking websites, many wonder just who they are talking to online. Is it really Tom from down the street or Joe with a favored product? A new validation platform will make it easier to know just who is trolling the social networking wires. >>