BizReport : September 13, 2007 Archive

September 13, 2007 Archive

Blogs & Content | September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. >>

E-commerce | September 13, 2007

U.K. ecommerce solutions market grows 22%

It’s been estimated that the U.K. ecommerce solutions market will be worth around $800 million in 2007, up from $540 million in 2006. >>

Research | September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>

Research | September 13, 2007

Study: Marketers should take culture into consideration when targeting

Online marketers should not consider simply age or sex when setting up the targeting for future online campaigns. The latest Simultaneous Media Survey from BIGresearch indicates that culture is just as important. >>

Advertising | September 13, 2007

TNS: Online display ads increase 17%

The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually down about 0.3%. >>

Trends & Ideas | September 13, 2007

US users consumed 3 hours of online video in July

The timing has never been better for online video advertising. That is because, according to a new report from comScore, US viewers watched about 3 hours of online video in July. >>