BizReport : September 12, 2007 Archive

September 12, 2007 Archive

E-commerce | September 12, 2007

Abandon rates high for online finance application forms

A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications. >>

Advertising | September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>

Research | September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward? >>

Viral Marketing | September 12, 2007

College students have a huge online video habit

The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now - rather than later. >>

Research | September 12, 2007

Deloitte: half of viewers watch while the other half listen

A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply listening to what they have to say. >>

E-commerce | September 12, 2007

The right content could boost ecommerce revenue

Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study from the etailing group indicates that the right content - not just a picture, description and price of an item - has a direct impact on the bottom line. >>