BizReport : September 6, 2007 Archive

September 6, 2007 Archive

Research | September 06, 2007

European management lacks Web 2.0 understanding

According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding. >>

Research | September 06, 2007

Five ways to improve your travel website

With the winter holidays just around the corner it’s time that businesses looked at optimizing their websites to minimize site abandonment. A recent e-consultancy report looked at how travel websites can better themselves. >>

Research | September 06, 2007

How to targets users at home, work and play

Advertisers who think they can only target users in one place - at home, at work or in a social setting - should think again. SeeSaw Networks has created a workshop series that will teach marketers how to target users at any point during their day. >>

Mobile Marketing | September 06, 2007

Two platforms could tame mobile video advertising

Creating and sharing video ads just got a lot simpler for mobile users. Both Yellowbook and IQZone have rolled out new platforms that allow marketers and consumers to create ads, upload them and then blast the ads to a mobile user base. >>

Viral Marketing | September 06, 2007

Viral campaigns aren't living up to the hype

Viral marketing may have a lot of hype and interest from marketers but a recent report from Jupiter Research indicates that consumers aren't as affected by the campaigns. In fact, only about 15% of viral campaigns caused consumers to actually buy a product. >>