BizReport : September 5, 2007 Archive

September 5, 2007 Archive

Research | September 05, 2007

Sports fans could be the most engaged consumer

A recent study from Solutions Research Group indicates that marketers should perhaps spend more time cultivating a relationship with sports fans. That is because, according to their research, sports fans are great multi-taskers. >>

Trends & Ideas | September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. >>

Advertising | September 05, 2007

Consumers don't need to react to remember

While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. >>

Research | September 05, 2007

Heavily formatted content dismissed as ads

The U.S. Census Bureau’s website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors. >>

Advertising | September 05, 2007

Local online ad spend to reach $2.8 billion

A recent forecast from eMarketer has the local online advertising spend reaching $2.8 billion in 2007. That is about 13% of the total US online ad spend, up only about 1% from 2006 levels. Local websites - both traditional media and user-generated content sites - are driving these local sales. >>

Email Marketing | September 05, 2007

Email marketers may benefit from segmentation

Sales are up but the time between a consumer becoming interested in a product and actually purchasing it is much longer than ever before. The bulk of the lag time is because users are comparing products and pricing, a good thing for them. Not such a great thing for marketers. How can you compete? >>