BizReport : September 4, 2007 Archive

September 4, 2007 Archive

Loyalty Marketing | September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year? >>

Research | September 04, 2007

British regional newspapers embrace online

More and more regional newspapers in the U.K. are going online with their own websites, according to a survey by the Newspaper Society. >>

Research | September 04, 2007

Online newspaper ad spend continues to rise

Spending on newspaper print advertising has fallen in Q2 2007, but online newspaper advertising has risen, according to new figures released by the Newspaper Association of America. >>

Research | September 04, 2007

Entertainment leads European surfers online

The height of summertime fun led Europeans to look for relaxation online. According to new research from comScore, surfers from the UK, France and Germany were led online to shop, research travel destinations and decide on a movie. >>

Social Marketing | September 04, 2007

News content is the most watched

Forget about movie trailers, funny home videos or favorite music clips. According to a recent Advertising.com study, news clips are the most watched streaming video form. >>

Advertising | September 04, 2007

Insurers are moving more ad dollars online

A new study from eMarketer indicates that the financial services industry - insurers, banks and credit companies - will begin moving more dollars online in the coming year. US insurers are expected to spend about $980 million this year (38% increase) and $1.38 billion (41% increase) in 2008. >>