September 3, 2007 Archive

Search Marketing | September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high. >>

Research | September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Trends & Ideas | September 03, 2007

Fifth Network launches page view time metric

“Attention targeting” is the newest metric by which to sell advertising and it is particularly aimed at marketers looking for brand exposure. >>

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