Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research archives : August 14, 2007
Yahoo takes top spot from Google in customer satisfaction survey
It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front.
Google has been relegated to second place by Yahoo in the University of Michigan’s latest ACSI.
Yahoo’s gain of 4 percent, to score 79 on the 100-point scale, led them to the top of the table. Google slid to second place scoring 78 points, a drop of 3.7 percent. However, Google remains the most popular search engine.
"Even more important than Yahoo's first lead over Google is the trend of their scores moving in opposite directions," said Larry Freed, president and chief executive of ForeSee Results, sponsors of the report. "Since the ACSI is a leading indicator of financial performance on the macro scale and at the company level, we may see a real turnaround for Yahoo in the next year."
Ask.com, with its recent updates and redesign, was the most improved e-business website rising almost 6 percent to a score of 75. Meanwhile, AOL.com experienced the largest drop in customer satisfaction, plunging 10 percent to a score of 67.
Tags: ASCI, customer satisfaction, Google, survey, Yahoo
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Rich Thoma
Latest Headlines
- How to update programmatic strategy for 2021
- Top 3 tips for email success in 2021
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021