Will certified email programs rejuvenate the flagging email market?

CheetahMail is now allowing certification of email marketing messages sent by preferred clients. The system works my marking messages from marketers with the best email practices and low complain rates with a special icon. That icon lets recipients know that the mail is from a trusted source.

John Ouren, co-CEO of Goodmail said, “Having their messages sent as CertifiedEmail means their messages get through as designed, and their consumers receive a fully functional message specially marked as authentic and desired.”

Goodmail isn't the only provider offering authenticated emails. Earlier this year JangoMail rolled out an authentication program for email marketers; Iconix rolled out a similar platform that places symbols beside mail messages from trusted sources.

By offering icons that will set senders apart or otherwise guaranteeing that emails won't change "in transit" marketers give consumers a bit of security. They don't have to worry as much about opening a phishing message or getting one of those chain emails. Instead, they can be assured that messages that land in their inboxes are, indeed, from trusted e-tailers.

Tags: email authentication, email marketing