BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research : August 06, 2007


Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council.

by Helen Leggatt

EEC%20logo.jpgA key finding from the “Retail Email Subscription Benchmark Study”, produced by the Email Experience Council (EEC), is that there has been a substantial drop in the number of marketers offering either pre- or post-subscription incentives.

In 2007, 27 percent of online retailers offered consumers various free gifts as a reward for subscribing to a newsletter. The recent EEC study found that this has now dropped to just 9 percent.

While freebies, such as ebooks, have been found to attract more subscribers, experience has led marketers to the realization that many subscribers were merely seeking something for nothing and had no interest in their newsletter or products.

"These subscribers are likely to unsubscribe after receiving a few emails from you--or worse, will hit the 'spam' button when your emails show up in their inbox," writes the report author, Chad White.

Offers that entail the consumer to interact with a brand or product, such as free delivery or multi-purchase deals, will yield a far more responsive email list, advises the study.

Tags: Email Experience Council, email marketing, incentives, newsletters, subscription

Comments (1)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Comments

gg

Posted by: Anonymous on February 19, 2009 15:17

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2007/08/use_of_newsletter_subscription_incentives_decreases.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.