Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies.

by Kristina Knight

Slide.com is at the top of comScore's Widget Metrix.

Marketers can use branded skins, in-video stickers and opt-in pre-roll ads to reach users of the online personal media network. Marketers can track campaigns and manage changes according to performance through the Slide platform. Slide offers pay per download and cost per impression payment programs.

In the past, names like Mozilla and MGA Entertainment have used Slide's widget platform with success. Sonya Chawla, Slide's senior director of advertising said, "All initial advertising is entirely user-selected, because we view our users as brand ambassadors. We didn't want to just slap ads inside widgets."

Online marketers are really just discovering the beauty of widgets. As more social networkers embed widgets of their favorite videos, slideshows and other accessories to their Bebo, MySpace and Facebook pages, advertisers now know they can monetize that content source.

The Slide platform is compatible with other ad-service platforms like Atlas and Dart.

According to a recent comScore report, Slide is reaching more than 117 million unique users each month. That is about 65% of the total widget viewing audience. Slide estimates that their users offer more than 200,000 new Slide Shows in the network every day.