BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Research : August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association.

by Helen Leggatt

eiaa%20logo.gifThe EIAA’s research has revealed that broadband penetration is having a huge effect on the use of the Internet by the over-55s. Over two-thirds, 68 percent, of all European silver surfers access the Internet via a broadband connection. In fact, broadband adoption for silver surfers (26 percent) is growing faster than average European Internet users (14 percent).

Silver surfers are savvy online shoppers, too. Thirty-eight percent use price comparison sites and nearly three-quarters have shopped online. Over half now do their banking and bill payments online.

And don’t for one moment think that the silver surfers aren’t embracing Web 2.0 and other Internet tools. The number of them signing up to forums is up 113 percent in the last two years and 18 percent frequent social networking sites, such as Bebo and MySpace, at least once a month.

"It is interesting to see the effect that increased broadband penetration is having on how silver surfers are communicating and spending their leisure time," said Alison Fennah of the EIAA. "There is huge growth in usage of online tools made popular by Web 2.0 and we expect this exponential growth to continue as the internet plays an even bigger part in the daily lives of this slightly older demographic."

Tags: 55+, broadband penetration, EIAA, Europe, silver surfers

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2007/08/silver_surfers_are_savvy_online_shoppers.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.