Social network targets job seekers

Marketers are trained to advertise where the consumers are; in the online world, most consumers are on social networks and many more are surfing the job boards hoping for a better job and more money. A new social network combines these two fields, which could become a gold mine for online marketers. >>

Email Marketing

Can domain segmentation increase email ROI?

Segmenting online campaigns according to the similarities in groups of users - the same geographic region, similar buying habits or gender - is nothing new in the online marketing world. Segmenting by domain address, i.e. AOL, gmail or Yahoo, is something new but according to an Email Marketing Reports blog, it could help to increase the ROI of email campaigns. >>

E-commerce

Report: The 2008 holidays may not be as bleak

Although it is doubtful many online retailers will have banner holiday shopping seasons because of the stumbling economy, the holiday shopping season may not be as dismal as many had forecast. According to data from Nielsen, Cyber Monday online sales saw average increases of about 10% year over year. >>

Mobile Marketing

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. >>

Email Marketing

MRI: Email most popular online activity

Email is the most popular online activity in the U.S. while downloading television programs is the fastest-growing, according to research carried out by Mediamark Research and Intelligence. >>

Mobile Marketing

Internet access via mobile booming in Britain

Britain is experiencing a boom in the use of mobile devices to access the Internet, according to figures recently released by Nielsen Online. >>

E-commerce

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition, they're an essential feature, but what if you can't afford a couple of thousand dollars a month to implement and maintain such an improvement? >>

Advertising

Media6Degrees launches to public

After two years of research and development, Media6Degrees is out of beta and ready for public consumption. The platform, which offers a social graph of the US gives brand marketers scalable customized audiences. In beta testing, the platform was show to turn each $1 spent on the site into $7 in transactional revenue. >>

Blogs & Content

Platform would forecast ad availability, price

If you need a few more metrics to help make the best marketing decisions - and who doesn't with this economy? - a new platform could help. In January, Yieldex will launch a new application which is said to forecast availability and price, thereby helping marketers make buying decisions and giving publishers a stronger starting base. >>

Advertising

Xbox could offer branded experience

In-game advertising could become a little bit sweeter for marketers. Microsoft Xbox's new platform would allow consumers to choose the brands in which their avatars dress. The new offering allows users to dress their game avatars in Nike, Puma or Adidas branded clothing, for example, from head to toe. >>