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BizReport : Search Marketing : August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector.

by Helen Leggatt

e-consultancy_logo.jpgU.K. spending on paid search is continuing to rise at more than 50 percent a year, according to e-consultancy’s recently released report. This year alone, the value of paid search will come close to $4 billion, up 56 percent on last year.

Spending on search engine optimisation (SEO) in the U.K. will also grow, albeit from a much smaller base. The report forecasts that spending on SEO will account for 11 percent of the overall U.K. search market, rising 68 percent to just over $500 million this year.

Increased competition and keyword inflation are the main reasons behind marketer’s shifting their budgets from paid search to SEO. According to Rosie Freshwater, director of Leapfrogg, companies are “far more willing to allocate their marketing budget to natural SEO, rather than the instant gratification of PPC. More companies are seeing the benefit of long term SEO campaigns to build an established presence over a period of time.”

Tags: e-consultancy, paid search, search engine optimization, search marketing, SEO

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  • Companies definitely should be looking to shift the focus somewhat on to SEO if they are looking for ongoing long term traffic. Obviously with PPC advertising, the traffic stops once you stop paying.

    You can also do without the false traffic that is brought in under ppc campaigns through competitor clicks etc.

  • Yes, long term strategy for search engines would be more beneficial with the natural search engine rankings placement.

    Once the customers have seen the benefits of getting clients online, they would be more willing to try out new avenues.



    Internet marketing blog at



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