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BizReport : Research : August 24, 2007
Online time beats time with television
Time spent watching television is currently very close to time spent online for consumers, but the Internet is growing at a much faster clip that television.
About 66% of users who responded to a recent IBM survey said they spent 1 and 4 hours each day watching television; 60% of users said they spent the same amount of time online.
Why are they going online? For many, online hubs are place to balance their content and news intake. Rather than relying on television news or newspaper reports, consumers are logging on to the Internet to find out more about their world.
"An average of 81 percent of consumers surveyed globally indicated they've watched or want to watch PC video, and an average of 42 percent indicated they've watched or want to watch mobile video," said Bill Battino, Communications Sector managing partner, IBM Global Business Services.
Consumers are also looking for more content. From their favorite music artists to movie trailers, users want to know what is hot - and they want to download it to their portable media devices. Online video is an ever-increasing favorite, with YouTube leading the way for most consumers.
YouTube accounts for about 60% of the US online video market while competitor MySpace Video accounts for only about 17% of the market. Google accounts for about 8% of video watchers and Yahoo pulls in about 2%.
Tags: Internet, online content, online video
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