Online retailers outperform high street stores

Online-only retailers dominated the top of the charts in a recent survey by Lycos-owned shopping portal Pangora. Consumers were quizzed about their experiences with on- and offline retailers and, with the exception of one category, online-only etailers came out on top.

Amazon, ASOS (As Seen On Screen), Lastminute.com and Dell all took top places ahead of their bricks-and-mortar cousins.

Best online grocer was the only category in which a multi-channel company won. Tesco came out on top followed by Asda and Sainsbury’s.

"With a greater consumer choice and the technology to pick and choose the best deals and offers, each retailer must keep up with the competition. If they fail to deliver against ever-higher customer expectations, they face being left behind in the online retail race," said Rob Staunton, head of Pangora UK.

Retailers were selected across several product categories including gadgets, entertainment and computing. Voters were asked to rate each retailer on price, range, customer service and speed of delivery and were also asked whether they would recommend them to a friend.

Tags: bricks and mortar, customer service, online retail, Pangora