Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts.

by Kristina Knight

In the most recent Simultaneous Media Survey (SIMM 10), just over 33% of respondents age 14 and over play games during their down time.

Gary Drenik, President & CEO of BIGresearch said, “Gamers come from all ethnic groups with Hispanics and African Americans making up almost 30% (29.9%) of the gamer market and 34% of gamers are female."

The report also found that gamers were likely to have conducted an online search for a large purchase at least occasionally. According to the research, gamers sehttp://www.bigresearch.com/arched for automotive/truck purchases (12.7%), movies (41.5%), online entertainment (43.7%) and non-auto comparison purchases (38%). In many cases these searches are actually trigged by another medium, whether that be magazines, broadcast or cable television or emails.

Gamers are also influenced by other Internet hubs, which indicates that online marketers have a good opportunity to influence this market both on-and-offline. A great viral campaign, interesting media coverage of an event or product and even ads within websites are likely to intrigue a gamer and influence them to perform a search. Which could influence a product buy.