Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : August 31, 2007
Invest in SEO says Chartered Institute of Marketing
The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites.
Without investment in SEO, online businesses will struggle to generate the traffic it needs to survive. This revelation is provided by the Chartered Institute of Marketing in the U.K.
"Although there will always be those who accidentally stumble across your web site, if you are looking to attract new customers you need to invest in search engine optimisation to drive customers to your web site," said David Thorp, CIM director of research and information, via DirectTraffic.org. “We are all familiar with the term "Google it", which reflects the near universal use of search engines such as Google when searching on the internet.”
The Internet Advertising Bureau valued the U.K.’s 2006 online industry at just over $2 billion. However, less than a fifth (18 percent) of British SME’s are selling online, according to figures from the Federation of Small Businesses.
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.