Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : August 03, 2007
France emerging as one of Europe's leading online advertisers
Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe.
Big businesses in France are beginning to experiment with new online marketing and advertising techniques, such as mobile advertising and blogs, according to a new report from eMarketer.
The report, titled “France Online Advertising” found that France is now the third-largest online advertising market in Europe, behind Britain and Germany. It estimates a 34 percent growth in 2007 and that the French online advertising market will be worth over $4 billion in four years time.
In a 2007 report by the IAB, France placed fourth in terms of online ad spending as a percentage of overall media spend with 9.5 percent, half a percent above Germany.
"In France, as in other relatively mature media markets, remarkable growth in online ad spending is boosting advertising as a whole, though Internet investment is cannibalizing other media, such as print," says Karin von Abrams, eMarketer Senior Analyst and author of the report.
eMarketer’s report also discovered that France was one of just two countries that expected their online ad budgets to rise during 2008, the other being the Netherlands.
Tags: eMarketer, France, IAB, online advertising, online marketing
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.