End-users are increasingly turning to libraries

A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries.

by Kristina Knight

Those surveyed for the report say they (corporate users) saved more than 9 hours of time on research, over $3,000 in costs and actually generated more than $6,500 in revenues. Also, about 65% of users from all sectors - corporate, education, government and healthcare - used information from libraries to help them make a decision about a product, service or topic.

With so many corporations and businesses researching products or services on the Web, it is prudent to keep as much information about marketers' products and services online as possible. Creating an information station on a website, a kind of virtual library, that allows end-users to access white papers, reports and even companies own product research is a great way to help users learn about products. And in turn assist them in making those decisions, thereby creating good feelings about your company.