Eggnetwork gives advertisers access to Facebook users

Developers of Facebook applications, or widgets, such as Movies, Likeness, Emote, Graffiti, MyTV, Fluff Friends, iGift, Zombies and MyAquarium can now monetize their applications by including ads served through the Eggnetwork Advertising Platform (EAP). In addition, advertisers can take advantage of the reach of the network to go deep in to social networks for better targeting.

According to an article in Business Week, “VideoEgg is already working with about 50 application developers including Rock You!, Flixster, and Scrabulous, which allow users to share photos and music, show off their favorite movies, and play Scrabble, respectively.”

In keeping with their unobtrusive video ads, the application ads are small and inactive until users mouse over them (see demo). They will appear on “canvas pages” which are the landing pages for the applications. The ads, which wil be delivered based on demographic targeting, are currently getting $10 CPMs, with VideoEgg taking a 40 percent cut of the generated revenue.

"Aggregating dozens of application owners together in our network will give advertisers reach they need to go deep in any demographic," said Troy Young, chief marketing officer, VideoEgg.

Several large companies are already making use of the EAP including Apple, Universal Pictures, Discovery Networks, Electronics Arts and Paramount Pictures.

Tags: Eggnetwork Advertising Platform, Facebook, social networks, VideoEgg, widgets