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BizReport : Latest Headlines : August 22, 2007
ComScore To Expand Internet Measurement Beyond Search Engines
ComScore, an Internet measurement service, said Tuesday it is expanding how it counts popularity, adding Wikipedia, eBay and Amazon.com to the list.
by Ed Sutherland
The changes, part of what ComScore calls qSearch 2.0, reflect a more varied searches, including sites other than only Google, Yahoo and other top general search engines.
The company, which competes with Nielsen/NetRatings to rank top Internet sites and the constant competition between Google and Yahoo, will also give sites credit for each type of search, for instance, Web, News, photos. The change is expected to benefit Google the most.
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