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BizReport : Advertising : August 30, 2007
As consumers turn to alternative media, so should advertisers
There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options.
VSS reports that in 2006 much of the 6% increase in the total ad spend was due to online advertising outlets. Their researchers forecast that that spend will continue to grow for the communications sector at 6% in 2007 (to reach more than $941 billion) and through 2011 will continue at a CAGR of 6% (to exceed $1.2 trillion by 2011). Both the Internet and mobile advertising sectors are expected to spur this growth.
“We are in the midst of a major shift in the media landscape that is being fueled by changes in technology, end-user behaviors and the response by brand marketers and communications companies,” said James Rutherfurd, Executive Vice President and Managing Director at VSS. “We expect these shifts to continue over the next five years, as time and place shifting accelerate while consumers and businesses utilize more digital media alternatives, strengthening the new media pull model at the expense of the traditional media push model.”
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Comments
Marketers need to keep an eye out for new marketing media. Now there is "Couriered Messaging", a method of calling thousands of clients in a short time span. Since sales reps enounter voicemail during 70% of their sales calls, "Voicemail Courier is a solution for this problem. This service will dial everyone on your contact list, and drop a message into voicemail. Website: www.VoiceLogic.com
Posted by: Correia on September 9, 2007 02:01