BizReport : August 30, 2007 Archive

August 30, 2007 Archive

Advertising | August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study. >>

E-commerce | August 30, 2007

Spoiled consumers demand cross-channel shopping

A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities. >>

E-commerce | August 30, 2007

China gets first international online payment service

The barriers between China’s 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service. >>

Social Marketing | August 30, 2007

Advertisers could use social networks more effectively

Although millions of US users have signed on with one or more social networks, a new report from IDC indicates that advertisers are still not using those networks as effectively as they could. The study found that social networks made about $400 million in 2006. >>

Advertising | August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options. >>

Research | August 30, 2007

End-users are increasingly turning to libraries

A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries. >>