BizReport : August 29, 2007 Archive

August 29, 2007 Archive

Research | August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

Research | August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K. >>

Blogs & Content | August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Search Marketing | August 29, 2007

Is a niche search engine the right choice?

As marketers begin to reach out to very specific consumer groups, whether through targeted advertising or by targeting a specific social network, they are beginning to see the beauty of the Internet. A highly targeted ad, in the right place, can have a high ROI. A new search engine could help marketers even more by targeting users interested in music and videos. >>

Research | August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. >>

Mobile Marketing | August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>