BizReport : August 28, 2007 Archive

August 28, 2007 Archive

Advertising | August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>

Research | August 28, 2007

Even on holiday the Brits consume online media

Traditionally summer holidays have meant a decline in the consumption of media for the British public, but this year marked a change in that tradition. According to a new report from comScore the UK online audience reached its highest point ever in July with more than 31 million unique users. >>

Research | August 28, 2007

AdRelevance service launched in New Zealand

Last week saw the launch of Nielsen//NetRatings’ AdRelevance service in New Zealand, home to the Asia-Pacific region’s third largest online population. >>

Advertising | August 28, 2007

New Internet radio network launching soon

In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months. >>

Mobile Marketing | August 28, 2007

Forecast: Mobile phones to reach 100% saturation by 2013

Advertisers should get those mobile marketing plans in order. According to a new forecast from SNL Kagan Research, mobile phones will reach the 100% saturation point in the next six years - and that will spur the mobile ad market. >>

Search Marketing | August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. >>