BizReport : August 27, 2007 Archive

August 27, 2007 Archive

Advertising | August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. >>

E-commerce | August 27, 2007

British consumers wary of price comparison websites

More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>

Research | August 27, 2007

Engaged Internet users oblivious to banner ads

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't look like an ad and tricks the user in to clicking through, it is ranked as a top annoyance. >>

Research | August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study. >>

Advertising | August 27, 2007

Is Facebook working on a new targeting system?

There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads. >>

Email Marketing | August 27, 2007

Will certified email programs rejuvenate the flagging email market?

Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry and now another provider has signed on to certify emails. >>