BizReport : August 23, 2007 Archive

August 23, 2007 Archive

E-commerce | August 23, 2007

Back-to-school a big opportunity for marketers

As parents begin to get kids ready for the back-to-school rush, marketers could be benefiting from last minute items for the classroom. According to a recent study from the Retail Council of Canada (RCC), 34% of Canadians plan to spend at least $400 (Canadian) to get ready for school. >>

Mobile Marketing | August 23, 2007

Moblogs offer opportunities to cell operators, advertisers

New research into the mobile Internet indicates some previously untapped revenue streams - specifically mobile social networking dollars. According to a report from In-Stat, mobile blogs (moblogs) offer a chance to monetize camera phones. >>

Search Marketing | August 23, 2007

Search marketers should target soccer moms

Forget about targeting young adults or women over 40, new research from ROI Research, DoubleClick Performics and Microsoft indicates that soccer moms are the best target for search marketers. According to the report moms are planning trips, researching products and buying items online. >>